Armayla launched “The Spring Mela” at Maison D’Alexandre, a high-end salon in Greenwich, Connecticut, in May 2019. This cool Mela Preview Party featured a live fashion presentation and music by critically-acclaimed DJ April Larken.
After raising my family in Greenwich, we moved to India when the children were in Kindergarten and spent the following nine years in Delhi. I thoroughly enjoyed diving into the style and sustainable fashion landscape there. Our mission is to merge Indian craftsmanship and sustainable techniques with American style and sensibility.
We are so excited to bring India’s hottest, hippest designers home to Greenwich! Our value added is to offer fresh, hard-to-access Indian designers, who use centuries-old traditional craftsmanship and sustainable techniques. Over 12 critically-acclaimed young apparel, jewelry and accessories designers from New Delhi, Mumbai and Ahmedabad were showcased at this exclusive event.
Armayla is about finding what makes women special, unique, beautiful. In these colliding worlds, we interpret style from both the streets of New York and the streets of New Delhi. While these worlds can be vastly different, the Armayla woman is confident, universal, classic and timeless.
The term “Mela” is a Sanskrit word (pronounced mey•la), which means “gathering” or “a fair.” Popularized by South Asians yearning to bring this tradition to their new countries, this Trunk Show can also be thought of as a Mela.